All about brands
about brands.ppt (Size: 461.5 KB / Downloads: 16)
Brands which where top some years ago are not existing or are replaced by competitors.
What organizations have to do so that they can survive in this competitive world?
What is the problem? Is it clearly stated?
Yes, the problem is clearly stated. In this case the writer has given a brief idea about brands.
How brands lose their market share and market value.
Here the problem stated is why brands which were among the top some year’s age are not in the same position?
How new brands kill the old brands image and what are the solutions that a company can do to maintain its market share and image.
The author has given the ways how brands can rejuvenate themselves.
What are the research queries? Is there clarity
Yes, there is clarity in the research queries. The above article shows that there are many things in which a company lacks to stay them as a leader in the market.
Many top brands cannot survive in the market for much longer time.
They are either killed by the new emerging brand or by their competitors.
Why the top brands are not able to survive in the market? Why the brands start becoming old?
Consumers do not accept old brands. The companies have to change their Marketing strategies according to the time, place and situation.
Is adequate literature survey done?
Yes, adequate survey is done. The author of the article Alpana Parida, a graduate of IIM(A) ’85 and St. Stephen’s College, Economics;
Alpana has experience in building and growing brands across India and the US.
Our toughest critic, she believes that organizations with prima donna personalities are never scalable.
She has put a very clear picture of how brands become old in the market.
She has explained the various problems of top brands and why they fail in market. Some ways to rejuvenate brands are also suggested by her.