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BRAND AWARENESS OF LIJJAT PAPAD
Post: #1


.doc  19490509-Brand-Awareness-of-Lijjat-Papad.doc (Size: 7.6 MB / Downloads: 207)
INTRODUCTION
Papad is very familiar product to all of us. Many people consume it daily while many enjoy various occasions like parties, marriages, festivals.
Papad has unique importance in India hospitality. In Sindhi community Papad & Pani is served as 1st welcome food.
Papad acts in supportive or supplementary role in regular food. It ranks equal with pickles & other dishes. Papad can be fried or roasted or it can also get in dals.
Papad has health values. The raw material used is Udad dal & Moong dal, both are alkanes so they reduce acidity. Validity of Lijjat Papad is 3 months.
SHRI MAHILA GRIHA UDYOG LIJJAT PAPAD For the women, by the women.
The main strength of organization is the philosophy they follow. They neither have lot of money nor they have influential people, but still organization survived. It is running very well inspite of no one is running it. In fact it is growing. The concepts it
follow are
1) The concept of Business.
2) The concept of Family.
3) The concept of Devotion.
Besides basic principles of Self-reliance, Co-ownership, & Faith in Dignity of labor, the organization also follows 3 golden rules a
1) All the rights of the organization must belong to members only.
2) There must be maintenance of LIJJAT quality at any cost.
3) There must be clean & time bound accounting system.
ABOUT PROJECT TITLE:
Lijjat Papad is quite popular & well established brand from long time. It started in
1959 by 7 ladies. At present it has 64 branches & 40 divisions all over India. Lijjt is major player in papad industry. My project work was to find out what people think about the brand after lot many years served by Lijjat Papad. This was an attempt to
know current brand image, customer s suggestions & innovations people want.
 

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