Free Assignment Parle G
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INTRODUCTION OF PARLE
Parle Products Pvt. Ltd. engages in the manufacture and marketing of biscuits and confectionaries. It offers glucose, milk, sweet and salted cream, wafer crème, cumin seed, and cheese biscuits; chocolate, mint, cola, and tropical fruit flavored toffees and candies; and snacks. The company offers its products in India, the Middle East, Africa, South East Asia, the United States, the United Kingdom, Canada, Australia, and New Zealand. Parle Products Pvt. Ltd. was founded in 1929 and is based in Mumbai, India.
Parle Products Ltd. entered the snack market with the launch of Musst Chips and Musst Stix in Maharashtra. It is selling these two new products at price points of INR 10 and INR 5 but giving more quantity as compared to competition. The company has set up a unit in Nashik for manufacturing the new brands. It intends to promote these two products by extending its distribution network.
Parle Products Private Limited announced that it has launched new product-Parle 20-20. Parle's new 20-20 cookies promised to be a combination of crunch and scrumptious delicacy. This summer experience the richness in taste with Parle's brand new 20-20 cookies. Each biscuit is baked to perfection and comes in two variants-Butter & Cashew Butter. Consumers especially the young adults are looking for a tastier and crunchier variety of cookies than ever before. Parle 20-20 cookies are aimed towards young adults-the 'now' generation. This is the generation that wants to live right now, and is in a hurry to cram a medley of experiences into life. The now mantra of the day is 'instant gratification' which 20-20 delivers without compensating on quality or taste.
QUALITY OF PARLE
Hygiene is the precursor to every process at Parle. From husking the wheat and melting the sugar to delivering the final products to the supermarkets and store shelves nationwide, care is taken at every step to ensure the best product of long-lasting freshness. Every batch of biscuits and confectioneries are thoroughly checked by expert staff, using the most modern equipment hence ensuring the same perfect quality across the nation and abroad.
Concentrating on consumer tastes and preferences, the Parle brand has grown from strength to strength ever since its inception. The factories at Bahadurgarh in Haryana and Neemrana in Rajasthan are the largest biscuit and confectionery plants in the country. The factory in Mumbai was the first to be set up, followed soon by the one in Bangalore, Karnataka. Parle Products also has 14 manufacturing units for biscuits and 5 manufacturing units for confectioneries, on contract.
Parle Products has one factory at Mumbai that manufactures biscuits & confectioneries while another factory at Bahadurgarh, in Haryana manufactures biscuits. Apart from this, Parle has manufacturing facilities at Neemrana, in Rajasthan and at Bangalore in Karnataka. The factories at Bahadurgarh and Neemrana are the largest such manufacturing facilities in India. Parle Products also has 14 manufacturing units for biscuits & 5 manufacturing units for confectioneries, on contract.
All these factories are located at strategic locations, so as to ensure a constant output & easy distribution. Each factory has state-of-the-art machinery with automatic printing & packaging facilities.
All Parle products are manufactured under the most hygienic conditions. Great care is exercised in the selection & quality control of raw materials; packaging materials & rigid quality standards are ensured at every stage of the manufacturing process. Every batch of biscuits & confectioneries are thoroughly checked by expert staff, using the most modern equipment.
The Marketing Strength:-
The extensive distribution network, built over the years, is a major strength for Parle Products. Parle biscuits & sweets are available to consumers, even in the most remote places and in the smallest of villages with a population of just 500. Parle has nearly 1,500 wholesalers, catering to 4,25,000 retail outlets directly or indirectly. A two hundred strong dedicated field force services these wholesalers & retailers. Additionally, there are 31 depots and C&F agents supplying goods to the wide distribution network. The Parle marketing philosophy emphasizes catering to the masses. They constantly endeavor at designing products that provide nutrition & fun to the common man. Most Parle offerings are in the low & mid-range price segments. This is based on their understanding of the Indian consumer psyche. The value-for-money positioning helps generate large sales volumes for the products.
However, Parle Products also manufactures a variety of premium products for the up-market, urban consumers. And in this way, caters a range of products to a variety of consumers.