Sample Business Plan Format
Sample Business Plan format.docx (Size: 18.41 KB / Downloads: 37)
1. THE BUSINESS
1.0 Executive Summary (maximum: 1 page)
1.1 Business Proposal
Short description of product or service and describe the value it will create for the customers and the market. Introduce
your product/service and how it works.
1.2 Production Process and Development
Describe thee production process of the product/service. How will you start to develop the products / services? What
resources do you need and how will you get access to these resources?
Is there a need for (additional) Research & Development (R&D)? What resources will you tap for this R&D and how will
you finance it? Who will be your R&D suppliers and in what country are they located? Are there quality standards or
requirements for your product/service or is there any certification involved?
Elaborate on the supply chain of your product/service. Which resources do you need and how will you receive these? Do
you already have agreements in place with suppliers?
1.3 Market Structure and Analysis
1.3.1 Target Market and Customer Base
Specify your target market, and why you selected this specific market. Describe the main characteristics of your (potential)
customer base and their demand; if segmented, describe the different customer segments. Why did you select this
1.3.2 Competitor Analysis
Describe the structure of your target market.
Who are the main players (competitors, suppliers, otherr companies, etc) in your target market? Are there any companies
in your target market with a similar product/service? Are there any companies in your target market with a complementary
product/service? Are these players successful, if so why, and what is their market share? Is the target market still wide
open, or is the entry level high, and why?
1.3.3 Market Size and Potential
Describe the market size (i.e. is it a growing market, is it stable or subject to change, etc), and the trends for the target
market in a 3-year outlook.
1.3.4 Competitive Advantage
What are the unique selling points of your products/services; how will you deal with risks of potential competitors; how will
you protect your product (legally)?
Sample Business Plan format
What are your existing sales (for established business only)? What are your sales targets? How will you achieve them?
Which percentage of the total market do you have/will you claim?
1.4.2 Marketing and Communication
How will your (potential) customers know about your product? What means (media, advertisements, other PR tools) will
you use to reach your target market?
Elaborate on the distribution of your product/service. How will you/have you set up your distribution? Do you/will you make
use of (existing) distribution channels/networks?
Indicate clearly what expertise and experience is required from your human resources and how you will obtain it? What
expertise and experience is already present? Describe your management team, the people you already have on board or
that you are looking for, and their subsequent backgrounds.
1.5.2 Legal Status
Will your product be commercialised under a new / separate legal entity (e.g. Ltd Company)? If yes, please specify how
and when. What licenses and/or permits will be needed, and how will you obtain them?
For established businesses, of if the start-up company (or other legal entity) that will execute this plan already has
been established, please include proof of company registration.
1.5.3 Partners and Sponsors
Will you work with technical or financial partners? What are their roles, motives, ties and commitment? Have partners
already been selected, if not, how will you select them? What other stakeholders will be involved in your business?