SUMMER INTERNSHIP PROJECT done with TVS Motors Ltd.
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INTRODUCTION TO AUTOMOBILE INDUSTRY
Indian automobile industry has grown leaps and bounds since 1898, a time when a car had touched the Indian streets for the first time. At present it holds a promising tenth position in the entire world with being number two in two wheelers and fourth in commercial vehicles. With standing a growth rate of 18% per annum and an annual production of more than 2million units, it may not be an exaggeration to say that this industry in the coming years will soon touch a figure of 10 million units per year. Besides a steady growth in India's fiscal system, the expansion of Indian middle class has also played a major role in drawing the attention of international auto manufacturers towards the Indian Automobile Market. Forever, India is one nation which provides skilled workforce at cut-throat prices making itself a preferable manufacturing centre. The magnetism of the Indian markets and the decline of global auto industries such as Japan, Europe and US have triggered the influx of new conglomerates along with huge capital investments in the sector.
Indian Two-Wheeler Industry
India is the second largest producer and manufacturer of two-wheelers in the world. Indian two-wheeler industry has got spectacular growth in the last few years. Indian two-wheeler industry had a small beginning in the early 50's. The Automobile Products of India (API) started manufacturing scooters in the country. Bikes are a major segment of Indian two wheeler industry, the other two being scooters and mopeds. Indian companies are among the largest two-wheeler manufacturers in the world .Hero Honda and Bajaj Auto are two of the Indian companies that top the list of world companies manufacturing two-wheelers. Foreign collaborations have been playing a major role in the growth of the Indian
two-wheeler market , and most of them are Japanese firms. The modern two- wheeler firms in India have been manufacturing new categories of two wheelers such as Step- Through and Scooterettes. These have been produced by combining two or more two-wheeler segments. Foreign firms have already taken initiatives to own their two-wheeler subsidiaries in India. The two-wheeler market was opened to foreign companies in the mid 1980s. The openness of Indian market to foreign companies led to the arrival of new models of two-wheelers into India. Easy availability of loans from the banks, relatively low rate of interest and the discount of prices offered by the dealers and manufacturers lead to the increasing demand for two-wheeler vehicles in India. This led to the strong growth of Indian automobile industry. Kinetic Honda was introduced in the Indian market during the mid 80s. The main feature of Kinetic Honda was its ease of use. This helped the youngsters and the women to buy scooters Major players in the 2-wheeler industry are Hero Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd (TVS). The other key players in the two-wheeler industry are Yamaha Motors India Ltd (Yamaha), Royal Enfield Ltd (REL) and Honda Motorcycle & Scooter India (P) Ltd (HMSI).
TVS was founded by T. V. Sundaram Iyengar in 1911.It is the only automotive manufacturer in India to get the prestigious Deming Prize. One of its subsidiaries Sundaram Clayton was the first company in India to receive the Deming followed by Sundaram Brake Linings also getting the Deming Prize. This prize is "given to organizations or divisions of organizations that have achieved distinctive performance improvement through the application of TQM in a designated year." Sundaram Clayton went on to be awarded the Japan Quality Medal. The TVS group of companies is mainly situated in Padi, Tamil Nadu, in the outskirts of Chennai (formerly Madras)
TVS Motor Company Ltd, the flagship company of TVS Group is the third largest two-wheeler manufacturer in India.
The company manufactures a wide range of two-wheelers from mopeds to racing inspired motorcycles. The company is having their manufacturing plants at Hosur in Tamilnadu, Mysore in Karnataka and Solan in Himachal Pradesh. They are also having one unit located at Indonesia. Their subsidiaries include Sundaram Auto Components Ltd, TVS Motor Company (Europe) BV, TVS Motor (Singapore) Pte Ltd, PT TVS Motor Company, Indonesia, TVS Energy Ltd and TVS Housing Ltd. TVS Motor Company Ltd is a part of Sundaram Clayton group in TVS group of companies.
PRODUCT LINE :-
TVS motors have a range of two-wheelers under all the categories and it is the only Indian two-wheeler manufacturer that has a product line of moped to a premium segment
It manufactures moped (XL Super/Heavy Duty) and Scooterettes ( Scooty pep+/Streak). The entry/economy segment bikes are the Star duo (City/Sport/JIVE) while Flame is in the executive segment and Apache RTR (160/Fi-160/180/ABS) in the premium segment. Their latest launch WEGO is a unisex scooterette.TVS is also venturing in the three-wheeler market with King which was launched in 2008
JRD Tata Award , STAR OF ASIA Award & Doctorate in Science.
Mr. Venu Srinivasan, the Chairman & Managing Director of the TVS Motor Company,was awarded the JRD Tata Corporate Leadership Award for the Year 2004 by the All India Management Association. He was the 10th recipient of the Prestigious award. Mr .Venu Srinivasan received the Business Week , STAR OF ASIA Award from Former US President, Bill Clinton in the year 2003. Mr. Venu Srinivasan was honoured with the Doctorate in Science by University of Warwick, United Kingdom, in 2004.