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study of brand awareness towards bajaj two wheelers
Post: #1

Iam a BBA final year student and i need to make an project with the topic "study on brand awareness of the customers with special reference to bajaj motorcycles " . [/size][/font]
Post: #2

Bajaj Auto Limited is an Indian two-wheeler and three-wheeler manufacturing company. Bajaj Auto manufactures and sells motorcycles, scooters and auto rickshaws. Bajaj Auto is a part of the Bajaj Group. It was founded by Jamnalal Bajaj in Rajasthan in the 1940s. It is based in Pune, Mumbai, with plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in Uttarakhand. The oldest plant at Akurdi (Pune) now houses the R&D centre 'Ahead'.
Bajaj Auto is the world's sixth-largest manufacturer of motorcycles and the second-largest in India. It is the world's largest three-wheeler manufacturer.
On May 2015, its market capitalisation was ₹640 billion (US$9.5 billion), making it India's 23rd largest publicly traded company by market value.The Forbes Global 2000 list for the year 2012 ranked Bajaj Auto at 1,416.

Customer satisfaction is the relationship between the customer's expectations and the Products of perceived performance. If the product meets expectations, the customer is satisfied. If it surpasses the customer is very satisfied. A customer if satisfied is more likely to buy product next time and will say good things about the product to others. You probably buy the product Next time and they will say good things about the product to others. Customer satisfaction is very similar
Quality, price and availability. The American Society of Quality Control defined customer satisfaction As a totality of characteristics and characteristics of a product or services that have their capacity to satisfy Customer need. The customer-centrist definition suggestion that a company that has Quality services must meet or exceed customer expectations. Quality begins with the customer satisfaction.
 


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